The Story of Taters

The vision of Taters began when a small group of bourbon and whiskey enthusiasts came together to share their passion for buying, drinking and sharing their love of all things whiskey. Whether it was shared creativity for labels on barrels they helped select or simply providing tips on the latest shelf bottles, these taters were happy to share their enthusiasm for the drink amongst themselves. These shared interests became particularly important during the pandemic when face to face social interactions became all too infrequent and it became apparent that the rich history of the bourbon culture in America was something that could unite event without such interactions.

As is common in life – and in particular the bourbon world – the members of the group experienced the dichotomy of emotions in the bourbon community. On the one hand, they found that bourbon lovers tend be some of the most generous people we know. On the other hand, amidst the bourbon hysteria, people often lose sight of what’s important during the frustrating hunt for the latest unicorns. It became a apparent that an organization could help bridge the gap between those well-versed in the rich history of American Whiskey and those who have recently discovered their passion. And more importantly, it was apparent that because “Bourbon brings people together,” they could come together for a common good. So we formed Taters, Inc. to help harness the passion of the bourbon and whiskey enthusiasts and use it to help make our community better. Taters will organize charity events, conduct bottle reviews, collaborate on barrel selections, and stories from the bourbon trail to support our mission.

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Why the name Taters; and what does it mean?

Urban Dictionary defines taters as follows:

Those who describe whiskey as their hobby and the silly things they do in pursuit of bottles of whiskey; mostly driven by fear of missing out, lack of knowledge or the need to post 'impressive' unopened bottles on social media. While not relegated to those new to whiskey drinking and collecting, “tater” activity tends to be strongest with that group.

While the origins of "tater" are often debated, it is generally thrown out as a derogatory word - as referenced above - towards bourbon newbies and others not sophisticated in the real bourbon culture. At Taters, we embrace it. Drinking whiskey should be fun. And while we have all experienced the disappointment of missing out on unicorns, perspective is always needed. We could all benefit from people taking themselves and others less seriously. After all, at some point each one of us was a bourbon newbie!